Most organizations don't need another tool. They need an architecture — strategy, websites, CRM, data and automation, and the operating model that holds them together.
Each tool works on its own. They were never designed as one system — and growth is what exposes that.
I architect the whole chain — then stay hands-on while it gets built.
Good systems create clarity. The best ones make room for people.
For fifteen years I've stepped into complex, tangled work — technology, workflows, data, and the processes wrapped around them — and made it move forward with confidence.
I care as much about the people using a system as the system itself — governance that holds, platforms that scale, decisions that stick, never at the expense of the humans on the other side of the screen. Philadelphia-based; I played Division I lacrosse, which is where I learned to lead under pressure and be the reliable one when it counts.
I envision and build complex systems, and I bring the operational discipline to execute, scale and keep improving them.
A current-state read on the systems, the data, the workflows and who owns what, including the parts nobody has written down. Then the truth about what's working, what's costing you and what to fix first.
Target-state architecture across websites, CRM, engagement platforms, events, integration and identity. How the systems fit together — ownership, data flow, governance — at the scale the organization can actually absorb.
Multi-million-dollar initiatives and executive reporting. I've run the programs, not just advised on them, so the roadmap gets delivered.
I work with organizations that need senior systems leadership without a full-time hire — during a transformation, a platform migration, a leadership gap, or a moment when the roadmap is bigger than the team.
For small and midsize organizations, founder-led businesses, associations and nonprofits, campaigns, and public-facing teams in growth or transition.
Part-time leadership as fractional CIO/CTO, solution architect, or platform lead. I own the strategy and the outcomes, sit in your leadership conversations, and steer delivery.
A focused engagement to answer a specific question: Is this platform strategy sound? What should our CRM and data architecture actually look like? Build, buy, or consolidate? A clear diagnosis and a prioritized plan.
Hands-on leadership of a defined initiative — a migration, a consolidation, a CRM/CX rebuild, M&A systems integration. I run governance, vendors, and delivery end to end.
Know where you are, then design where you’re going.
Sites built to feed the systems behind them.
Deep Salesforce competency; the architecture decision comes first.
A sample of recent work, described by sector.
Website rebuilds and online-presence reviews for Philadelphia small businesses: clearer structure, current content and a path to booking.
Digital management for campaigns and advocacy efforts, from site, analytics and email to the voter file through press prep and outreach tracking. For sites or materials that aren't working, a fast audit and fixes on the platform already in use.
Brand guides, domains and websites for a neighborhood civic organization and a new social club, including a replicable site template and an events calendar kept current automatically.
Designed the end-to-end Salesforce product catalog and price book strategy for a cybersecurity media company's sales organization.
Designed a member community prototype on a Salesforce-native association management platform, with the data model and demo data behind it.
Architected and implemented a new Salesforce org for a dental group, from edition selection and data migration to automated follow-up cadences.
Bring me the problem.